Posted in Marketing and Strategy Terms, Total Reads: 500
Definition: Self-Serve Advertising
When an advertiser is able to put his/her ad up without interacting with or requiring the help of an ad sales executive or tech executive, it is known as self-serve advertising or do-it-yourself advertising.
Such a service is especially helpful for small or local businesses which would otherwise not be given much importance by advertisers who would normally seek out bigger firms. Self-serve advertising helps to reduce the costs of the ad-space owner by eliminating the expense of an executive. This allows the publishers to offer a smaller minimum ad buys making it conducive for local and smaller businesses.
Such services often use text ads or simple photos or icons instead of the more traditional banner ads as the smaller businesses are unlikely to have graphic designers.