Shoulder Period

Posted in Marketing and Strategy Terms, Total Reads: 476
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Definition: Shoulder Period

Shoulder period or shoulder season is the time between a high and low cycle in the seasonal sales of a firm or industry.

 

For example, in the case of hill resorts, the shoulder period would be the time in between the peak and off-peak seasons. Prices will tend to be relatively low.


The graph above clearly highlights the shoulder period in the business in the timeline.




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