Case Card

Posted in Marketing and Strategy Terms, Total Reads: 452
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Definition: Case Card

It is a piece of advertisement display, put above a rack or stand or a case to display products. Case cards are found above products in a shelf in a retail store or placed above the display rack near the end of the aisle.


Case cards are used for the following purposes:

a. To highlight offers

b. To showcase marketing campaigns

c. To display and make certain characteristics of the products stand out for attracting customers

 


The above picture shows a case card placed in a departmental store showing a particular offer on the product.


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