For e.g. Pepsico sells its soft drinks through multiple channels like grocery stores, restaurants, petrol pumps and theatres. Each of these establishments run business targeted at different sets of customers, but occupies some percentage of sales volume of Pepsico products.
They can be classified into 2 categories i.e. traditional intertype competition and innovative intertype competition.
These include the price and promotional competition between two or more different channel members from the same channel level.