Posted in Marketing and Strategy Terms, Total Reads: 724
Definition: Single Column Centimetre (SCC)
Single column centimetre is a unit of measurement used for advertising. The advertisements can be both display ads and classified. The size of the advertisements is usually measured in two dimensions, height and width. Single column centimetre refers to the height of 1 cm and the width of 1 cm.
The price of the advertisement is often quoted in the “scc” (Single Column Centimetre units) or “pscc” (Per Single Column Centimetre Units) or “col cm” (Column Centimetre) or just “/cm” (Per Centimetre). Most newspapers ads have height of 10 cm and width of 3cm. The newspaper ads generally do not include the VAT taxes which further needs to be added to the quoted price
An advertisement displayed is of height 8 cm and width is 6 cm then the advertisement is of 8x6. This means a total of 48 square columns centimetre. Now, if the price quoted is Rs 100/Square column centimetre. Then, the price of the advertisement would be 48x100 that is Rs 4800 + VAT.