Shotgun Approach

Posted in Marketing and Strategy Terms, Total Reads: 401

Definition: Shotgun Approach

While targeting a wide audience or a general product which does not have a specific target audience shotgun approach to marketing is taken. It is based on the principle the more the better and is targeted to a wide audience wherein the advertisers try to reach as wide an audience as possible in the hope that larger the audience would result in subsequently larger sales volumes.

Typical strategies under the approach are popular television advertisement slots, ad space on multiple popular websites, putting large billboards in high population areas, and sending mass mailers, free standing inserts, etc.

Eg. Paid advertisement on television during Superbowl ensures that 114 million viewers watching the final get to view the advertisement and know their product



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