Posted in Marketing and Strategy Terms, Total Reads: 372
Definition: Sweeps Period
It is a time period when media companies/channels (TV mostly) try to attract a larger than usual audience through a planned process to attract advertising. This was founded by A.C. Nielsen Company. The term “sweeps” has been around since the beginning of TV measurements. Started in 1954, people were asked to note their TV habits in diaries. The diaries formed the foundation for reports on tv ratings.