• Credit Rating – on the basis of credit worthiness of an individual
• Health provider Rating -
• Performance Rating
• Content Rating
Rating scale defines sets to provide information about the qualitative and quantitative attributes of a product or a service. For example, in a 1-10 rating scale, a customer can select a number which can reflect the quality perceived by him/her.
Type of rating scales –
• Measuring at ordinal level – Number assigned shows the relative position for example “Hotel services are satisfactory”.
Response options –
1. Strongly Disagree
4. Strongly Agree
• Measuring at interval level – Numbers show the difference between two items, and there is no absolute zero. For example- in Celsius scale difference in number are worth noticing and zero does not matter
• Measuring at ratio level – Numbers show the magnitude of difference and there is a fixed zero on the scale. Ratios can be calculated from the numbers like income, sales
Rating scales which are used online provide information on consumers’ opinion on a product or service like movie rating on IMDb, seller ratings on Flipkart, Hotel rating on TripAdvisor. Qualitative description like “1” stands for extremely poor improves the scale’s usefulness.