Pull Date

Posted in Marketing and Strategy Terms, Total Reads: 232

Definition: Pull Date

Pull Date is the date of expiry marked on perishable packaged consumer goods after which they could not be sold. These dates are the manufacturer’s promise that food within the date will be of highest quality standard and will contain the listed nutrients.


Below points are important to be known about food expiry date:

• If a food is opened there is no guarantee that it will continue to retain the same color, texture, nutrition value or flavor. These dates ensure the freshness of an unopened food product

• This date ensures that food will maintain its physical stability and nutrient content written on the label

• Even if food smells ok after the date has expired, still it could be harmful for the health

• Refrigeration slows down the bacterial growth but does not stop it from going bad

• Standards of when food can expire can differ in different countries



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