Direct Marketing

Posted in Marketing and Strategy Terms, Total Reads: 4025
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Definition: Direct Marketing

As the name suggests, Direct marketing means reaching out ‘directly’ to the customers and potential customers. This can be done through a personal basis or a mass-media basis. The core philosophy of direct marketing is using aggressive tactics to reach customers. Usually these communications are unsolicited and therefore considered to be annoying and invasive by consumers.

It is basically of three types: 

  • Telemarketing: It includes calling people at home or work for commercial purposes.
  • Email Direct Marketing: In this a target consumer is reached through his/her email account.
  • Direct Mail Marketing: This approach calls for sending material directly to home and business addresses

Some more types of direct marketing tools will be cleared by the following diagram.

Direct Marketing Diagram

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