Direct Mail Marketing

Posted in Marketing and Strategy Terms, Total Reads: 3306
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Definition: Direct Mail Marketing

Direct mail marketing is one of the types of Direct marketing. This approach calls for sending marketing materials, brochures, prospectus etc directly to home and business addresses of customers via mail or post.

The whole concept behind direct mail marketing is quite simple.

Many of the factors are taken into account before rolling out such materials like age, income, location, profession, buying pattern, etc. Some of the things that are sent uder direct mail marketing are

  • Advertising circulars
  • Catalogs
  • Free-trial CDs
  • Pre-approved credit card applications
  • Other unsolicited merchandising items

In this context, it is very important to understand and zero-down your target mailing list.

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