Posted in Marketing and Strategy Terms, Total Reads: 746

Definition: Discount

You must have come across this word nearly every day in your life. It simply means reduction in a basic price of goods or services for a fixed duration of time. It is often used by marketers as a promotional tool, to increase sales, to fight a price-war or to give away old-stocks.

e.g.: If a good is listed as of 100/- and you get a discount of 20% then it means you can effectively buy that good at 80/-.

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