Discount Store

Posted in Marketing and Strategy Terms, Total Reads: 2480

Definition: Discount Store

Discount stores are those stores that sell merchandise, especially consumer goods, at a discount from the manufacturer's suggested retail price. They are also called as discounter and discount house. They usually have many name-brand products and offer a wide price range of the items.

e.g.: The world famous stores of Wal-Mart, Big Bazaar, Kmart etc. are basically discount stores.


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