Catalogue Marketing

Posted in Marketing and Strategy Terms, Total Reads: 9406

Definition: Catalogue Marketing

Catalogue Marketing is form of direct marketing where the seller prepares catalogues of merchandise or products and sells directly to the customer. The catalogues are generally in printed form but can also be distributed in the form of CDs. To avoid printing and distribution costs, the catalogues are being increasingly made available online. Products from various companies or vendors may be combined into a single catalogue to provide a one shop point for customer looking out for a particular type of product.

Example : Avon is a good example of a company successfully leveraging this channel to sell its range of cosmetics.


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