Competitor-Centered Company

Posted in Marketing and Strategy Terms, Total Reads: 3586
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Definition: Competitor-Centered Company

It is company that makes its strategies in reaction to their competitor’s actions. Such a company often ignores the customer’s requirements and hence misses out the opportunities. The opposite of this is a customer centric company, which concentrates on making its strategies seeing the customer response rather than tracking the competitor’s actions.

 

Example:

A company ‘X’ withdraws from a particular zone if its competitor is expanding vigorously in that zone, to avoid a messy battle.





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