Consumer Buyer

Posted in Marketing and Strategy Terms, Total Reads: 2974

Definition: Consumer Buyer

Consumer buyer is the buyer who is also the consumer of the product or the service being bought. The opposite of this can be the industrial buyer who, buys the raw material, converts it to some good which is then sold to the consumer.



A person buying soap or going to a restaurant is a consumer buyer. On the other hand, a garment manufacturing industry, buying cotton cloth from market would be an industrial buyer.

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