Posted in Marketing and Strategy Terms, Total Reads: 605
Definition: Descriptive Label
Descriptive label is a label on the product which has the name of the product on which label is applied, the net weight of product, ingredients of the product, composition of product also any nutritional value or health hazard if any, address of the manufacturing unit, manufacturing date, product expiry date and price of product.
Descriptive labels also contains certificates from FPO for food products and ISI for Indian manufactured products. Label also contains product number and batch number used for identification of product by the manufacturing company.
Label of Coca Cola shown below is an example of descriptive labelling. It is a descriptive label of Coca Cola 600 ml Pet bottle which shows manufacturing address, composition, nutritional value and other details as mentioned above. It is used for building consumer knowledge about the product and helps in choosing product according to their requirement.