Posted in Marketing and Strategy Terms, Total Reads: 5332
E-business (electronic business) is derived from related terms as "e-mail" and "e-commerce". It was coined by IBM's marketing and Internet teams in 1996. It means the conduct of any commercial activity, either B2B or B2C on the Internet and/or other electronic networks. It involves not only buying and selling but also servicing customers and collaborating with business partners. Some of the activities involved in E-commerce are:
Commercial transactions conducted by electronic medium
Trading of digital goods and services
Electronic supply chain management
Online order fulfillment
Here it’s important to differentiate between e-business and e-commerce. While e-business emphasizes on the overall organizational functions that can occur using electronic capabilities, E-commerce is just one aspect of e-business.