Environmental Sustainability

Posted in Marketing and Strategy Terms, Total Reads: 1123

Definition: Environmental Sustainability

It would be lot easier to understand what environmental sustainability means by looking at the effective description coined by the Bruntland commission in 1987. This defines sustainable development as "Development which meets the needs of the present without compromising the ability of future generations to meet their own needs."

Thus it can be understood as the maintenance of some such factors and also practices that contribute to the quality of environment on a long-term basis. It also brings into the picture the belief that economic growth and environmental protection can go hand in hand. As a consequence, it has been a growing belief now for some time that green business practices are essential to continued economic growth.

Some of the activities associated with the concept of environmental sustainability include:

  • Dramatically reducing CO2 emissions
  • Stopping rainforest destruction
  • Taking care of carbon footprints internationally etc.



Looking for Similar Definitions & Concepts, Search Business Concepts