Horizontal Marketing

Posted in Marketing and Strategy Terms, Total Reads: 1026

Definition: Horizontal Marketing

It is a type of marketing where promotion is done for a product or service to those customer which have a common feature ranged across the business. The requirement of the product is common people across various industry.

For example: A promotion for computers and its application will be horizontal marketing as this product is needed across various industry and the demand is not specific to particular industry.

Search & Explore : Management Dictionary

Browse the definition and meaning of more terms similar to Horizontal Marketing. The Management Dictionary covers over 7000 business concepts from 6 categories.

Share this Page on: