Horizontal Marketing

Posted in Marketing and Strategy Terms, Total Reads: 835

Definition: Horizontal Marketing

It is a type of marketing where promotion is done for a product or service to those customer which have a common feature ranged across the business. The requirement of the product is common people across various industry.

For example: A promotion for computers and its application will be horizontal marketing as this product is needed across various industry and the demand is not specific to particular industry.

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