Idea Generation

Posted in Marketing and Strategy Terms, Total Reads: 4343

Definition: Idea Generation

It is the process involving various steps like generation, development and finally communication of the idea.

Here idea can be defined as thought in any form like visual, on paper etc.

Idea generation is not a single step process but has step like innovation of idea and then developing to get the desired output and finally actualization of the idea to get the desired result.

It is also called ideation and it is the first step of any design process.

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