Posted in Marketing and Strategy Terms, Total Reads: 4205
Definition: Idea Screening
After the process of idea generation, generator is with many ideas and a lot of them are not relevant for the process. And keep working with all the idea increases the effort required for the information search and processing.
So a process is required where the idea are screened or filtered and only those ideas and thoughts are allowed to pass which are relevant and suitable for the profitable development of the process. This process saves a lot in terms of the saving by not going into development of irrelevant ideas.