Impact/Value Hammer

Posted in Marketing and Strategy Terms, Total Reads: 899
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Definition: Impact/Value Hammer

In 1987 a framework was developed by Michael Hammer and Glenn Mangurian to study the value of information technology. It has two dimensions i.e. impact in one dimension and value in another dimension.

In value dimension it has three measures:

  • Efficiency
  • Effectiveness
  • Innovation

In impact dimension it has three measures:

  • Time
  • Distance
  • Relationship

The impact value framework provides the strategic, transactional and informational benefits which help to provide the efficiency and competency.



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