Coupon Certificate

Posted in Marketing and Strategy Terms, Total Reads: 843

Definition: Coupon Certificate

From marketing point of view, a coupon is a document which can be used by a customer to get some discount or to avail some promotional offer on a purchase.

The gift coupon/ certificate is a tool used by marketers to encourage people to try out new products or to increase their sales.

The firm issues gift coupons which can be exchanged at any retail outlet. In return, the retailers receive a fixed percentage as handling charges, for every coupon. The usage of coupons is bound by various conditions, which are pre-decided by the company and are printed on the coupons.


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