Posted in Marketing and Strategy Terms, Total Reads: 961
A fad is any temporary fashion, notion, etc., followed enthusiastically by a group for some period. Usually it is so because that behavior is being perceived as novel in some way. Hence once the perception of novelty is gone, the behavior usually goes away quickly.
Also a fad which is generally a fleeting behavior shouldn’t be confused with a trend which is a behavior evolved into a relatively permanent change.