Influencers Marketing

Posted in Marketing and Strategy Terms, Total Reads: 1070
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Definition: Influencers Marketing

It is a kind of marketing which is focused on the specific individual and not on the whole market. The individuals are identified and their ability to influence is utilized to do the required promotion.



The steps in the Influencer marketing are as follows:

  • Identification of Influencer as suitable for the marketing requirement
  • Marketing to Influencer to communicate the need and build the awareness
  • Marketing through influencer to increase the awareness of the firm among  customers
  • Marketing with influencer to leverage upon the capabilities of the influencer to reach to maximum customer

This type of marketing is suitable for the startup and new firms as it requires less cost and time


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