Institutional Market

Posted in Marketing and Strategy Terms, Total Reads: 5747

Definition: Institutional Market

This is the market where buyer are large players like hospitals, schools, university and hotels and the product purchased is not directly consumed by them. They use the purchased good to deliver and create goods and service of their own.

Example: Hotels buys furnishing items and eatables in large quantity. But that is not utilized by the hotel owner but they are used to give service to their customer in the required form.

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Browse definitions and meaning of more concepts and terms similar to Institutional Market. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.

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