Integrated Direct Marketing

Posted in Marketing and Strategy Terms, Total Reads: 1138

Definition: Integrated Direct Marketing

It is a type of attention grabbing, response generating and awareness increasing process which uses multiple ways and channels to communicate to the target audience. It was first created by the ERDM in 1983. It has a five stage methodology:

  • The first process is similar to any other marketing and begins with understanding the customer requirement
  • Second step involves the integration process where all the available channel and resources are assimilated to deliver the message to the target customer.
  • Third step involves to build up upon the integrated marketing channel to provide significant service to customers
  • Fourth step involves the repetition of the above process to provide and communicate to generate larger response
  • Fifth step require taking feedback from the service provider and sales executive to improve upon the service


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