Posted in Marketing and Strategy Terms, Total Reads: 978
Definition: Interactive Marketing
Earlier marketing used to a transaction based process where the ultimate goal was to pitch to the potential customer and offer them the product without knowing their needs and ultimately converting them into the consumer. There was no direct interaction with the target customer to generate and gather their need.
Interactive marketing is the solution for this problem where there is a direct communication to the customer to collect and gather their response. This communication help in understanding their need and helps the company to better serve their customer and help them to develop product and services as per the desire of the customer. In a way it helps both, the companies and customers as the company are able to serve the customer better by understanding their needs and generating brand loyalty and profit and customer gets the desired service and increases the satisfaction level among them.