Pleasing products

Posted in Marketing and Strategy Terms, Total Reads: 4554

Definition: Pleasing products

These products have short run consumer benefits but high degree of immediate gratification. These products may hurt consumers in the long run.

Example: - Cigarettes, junk food.

Junk food is tasty which gives you immediate satisfaction but in the long run it is bad for your health. Fried chicken or fries can be an example in which people derive immediate satisfaction/gratification and see value for money but these foods might hurt the consumers in the long run through heart and other diseases.

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