Pull Strategy

Posted in Marketing and Strategy Terms, Total Reads: 1654

Definition: Pull Strategy

A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.

In this you motivate your customers to seek your brand in an active process.

Different Types of pull tactics are:-

  • · Advertising and mass media promotion
  • · Word of mouth referrals
  • · Sales promotions and discounts
Mostly all the marketing campaigns by a company are considered as Pull strategy and sales promotions as Push Strategy.

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