Pull Strategy

Posted in Marketing and Strategy Terms, Total Reads: 1944
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Definition: Pull Strategy

A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.

In this you motivate your customers to seek your brand in an active process.

Different Types of pull tactics are:-

  • · Advertising and mass media promotion
  • · Word of mouth referrals
  • · Sales promotions and discounts
Mostly all the marketing campaigns by a company are considered as Pull strategy and sales promotions as Push Strategy.

Browse the definition and meaning of more terms similar to Pull Strategy. The Management Dictionary covers over 7000 business concepts from 6 categories.

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