Sales promotion is used to draw a stronger and quicker buying response from the buyer. They also help in highlighting product offers which are short run and also give a boost to the dropping sales.
Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.
Benefits of sales promotion are: -
to see if you have won a prize or there are cash discounts on the soft drink purchased.