Internal marketing

Posted in Marketing and Strategy Terms, Total Reads: 2852

Definition: Internal marketing

It is a process to induce the positive change in the employee behavior by motivating the employees to provide the best possible service to its customers.

Internal Marketing

This process involves providing regular training to employees to increase their skills. The employees are also motivated by providing them with rewards and recognition. Apart from them good management practice also helps in shaping the employees behavior towards providing value to its customer.



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