Posted in Marketing and Strategy Terms, Total Reads: 1306
Definition: Impact/value Hammer Framework
The impact/value Hammer framework is used to determine the value of Information technology being used in the organization. It consists of the impact of time, distance and relationships on the vertical axis creating value through efficiency, effectiveness and innovation on the horizontal axis.
Depending on the position of the organization in the framework as shown below, the value of information technology can be determined and corresponding effective actions can be taken to improve the processes.