Impact/value Hammer Framework

Posted in Marketing and Strategy Terms, Total Reads: 1306
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Definition: Impact/value Hammer Framework

The impact/value Hammer framework is used to determine the value of Information technology being used in the organization. It consists of the impact of time, distance and relationships on the vertical axis creating value through efficiency, effectiveness and innovation on the horizontal axis.

 

Depending on the position of the organization in the framework as shown below, the value of information technology can be determined and corresponding effective actions can be taken to improve the processes.

   

Value

 

 

Efficiency

Effectiveness

Innovation

Impact

Time

Accelerate business process

Reduce information float

Create service excellence

Distance

Increase market size

Ensure Global Management Control

Penetrate new markets

Relationships

Bypass intermediaries

Replicate scarce knowledge

Build new networks

 

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