Franchise Organization

Posted in Marketing and Strategy Terms, Total Reads: 4638

Definition: Franchise Organization

It’s a type of contractual VMS (Vertical Marketing System) in which a producer licenses a wholesaler to distribute its products.  Franchise organizations are committed to bringing fair and balanced franchise relationship in the overall franchising community.

There are many examples of franchise organizations like American Franchise Association, AAFD etc.

For more details, refer Franchise.



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