Demarketing Marketing

Posted in Marketing and Strategy Terms, Total Reads: 8947

Definition: Demarketing Marketing

It is a strategy in which marketers intentionally try to bring down the demand of a product. In this case effort is made to decrease and not to destroy the demand. It is usually done in the following cases:

- When the demand is more than production capacity of the company

- Demarketing is done in a particular region when that market is unprofitable

To achieve a lowered demand, marketers use methods like raising prices, providing lesser margins, decreasing advertising and promotion spends or introduction of new packaging.

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