Posted in Marketing and Strategy Terms, Total Reads: 982

Definition: Buyers

Also called as a potential customer or a purchaser, he is the one who enters into the process of acquiring the ownership of some good or service in exchange of money or something agreed on between the selling and the acquiring parties.

He may not necessarily be an individual. It can also be a group of individuals or a firm as a whole which enters into the process of buying something (B2B Business).

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