Buying Centre

Posted in Marketing and Strategy Terms, Total Reads: 3349

Definition: Buying Centre

It is actual point of purchase within an organization. It is usually talked about in the B2B context.

It is the group of individuals from one level or different levels within an organization who are responsible for making the purchase decision on behalf of their organization.

The marketeer’s efforts should be directed towards influencing this group to initiate action and make the purchase.

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