Posted in Marketing and Strategy Terms, Total Reads: 4482
Definition: Buzz Marketing
Also called as “BUZZ”, a buzz marketing campaign is anything which spreads like a viral among the targeted consumers creating anxiousness and excitement about the product in a positive manner which can lead to trials and generate purchases of the product.
It usually involves Word Of Mouth marketing strategy which nowadays is usually done through electronic and digital media such as telephone calls, emails, sms, face book messaging, etc.
Research proves that this form of marketing is 10 times more efficient in initiating action than other communications because there is greater credibility of the product when someone who you know refers it rather than getting convinced by the usual television or print advertisements.
Thus, it involves an element of TRUST and the product performance should also conform to its claims so as to induce people to spread a buzz about it.
The most significant advantage of this form of communication is the lower costs it involves vis a vis the other campaigns where firms spend millions of dollars and that is not so effective as well.
Examples where a marketing buzz is created is Harry Potter and Pokeman