Strategy Map Kaplan Norton

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Definition: Strategy Map Kaplan Norton

A Strategy Map given by Kaplan and Norton is basically a second generation of their balanced score card, this map basically shows the primary strategic goals perused by the management of the organization.

Some of the characteristics of strategy maps are:

  1. All the information is contained in a single page and is convenient for a manager to keep an eye on all goals and achieve them.
  2.  The four types of goals includes: financial, customer related, internal business processes and learning and growth.
  3. The connecting arrows in the map shows cause and effect relationship of the goals.
  4. The objectives on the strategy map are arrayed across two or more horizontal bands, and each band is known as a 'perspective'.

The typical strategy map is shown below:

Strategy Map




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