Posted in Marketing and Strategy Terms, Total Reads: 1824

Definition: Supermarket

A supermarket may be defined as a large store which sells food and household goods and self-service is its major characteristics. The products which are sold include grocery products, meat, bakery and dairy products, and sometimes nonfood goods as well which includes personal care products, home care products, apparels, footwear and sometimes nutritional supplements and wine stores as well.

The concept of supermarkets was originated in the U.S. during the 1930s as low priced retail stores with self-service.

The examples of supermarket in india are Reliance fresh, Spencers etc.



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