Posted in Marketing and Strategy Terms, Total Reads: 4761
Definition: Word of Mouth
The word of mouth marketing is through non promotional campaign where the buyers of a brand themselves become its marketers. It saves a lot of promotional campaign budget for the company. It can be for a product ,service, experience etc. It carries additional weight-age since the advocator does not gain anything by promoting the product but can put his image on the spot for his recommendation. This is because the association with the brand is strong enough to get it transferred.
The most common medium of word of mouth marketing are social media, print media , electronic media , billboards.
The two most common forms of word of mouth marketing examples witnessed were buzz marketing and viral marketing.
Buzz marketing is creation of a news which adds fizz to the brand association as the product is seen sending a positive pulse to the buyer .
Example could be Jetta introduced by Volkswagen because the German Manufacturer is considered to be a very reputed brand and any new activity nin the market by them excites the audience. However there also have been negative buzz created for ceratin products hitting their brand performance.
Viral marketing is another form of WOM where the users sharing pictures , videos , movies can have a cascading effect if spread using SocialMedia .
This phenomena was behind the success of the song Kolaveri -D its video was shared among more than 2 million users on the first day in You-tube and the spiraling effects lead to its magnifying presence over the internet. It is needless to say that it was compounded by the fact it also created a an initial buzz amongst its listeners.