Off-price Retailer

Posted in Marketing and Strategy Terms, Total Reads: 3628
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Definition: Off-price Retailer

Off-price retailers sell clothing and accessories from major-label brands at a significant discount. These companies take advantage of cancelled orders, when the designer produces more than what he can sell in departmental stores or mistakes made by the designers and forecasting mistakes made by their counter-parts in the full price retail sector.

Sometimes the excess inventory is sold to the off price retailer who then sells all these items at heavy discounts.

That’s why we can see heavy discounts in these off price retail stores.

Examples: -

  • TJ Maxx
  • Marshalls
  • Ross stores
  • Big Lots
  • Stein mart


Off-price Retailer

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