Quota sampling is a technique of sampling extensively used in opinion polling and market research, where interviewers are given a quota of subjects of particular type to attempt to recruit.
Example: - An interviewer might be told to go out and select 30 adult men and 30 adult women, 15 teenage girls and 15 teenage boys so that they could interview them about their television viewing.
Search & Explore : Management Dictionary
Browse definitions and meaning of more concepts and terms similar to Quota Sampling. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.
Related Business Content