Single Source Data

Posted in Marketing and Strategy Terms, Total Reads: 2319

Definition: Single Source Data

Single source data is the electronic measurement of demographics and life style of a particular area with the help of data collection and research.

Example : In TRP measurements, single source data is used to know the behaviour of consumers across a time frame like month/year.

Search & Explore : Management Dictionary

Browse definitions and meaning of more concepts and terms similar to Single Source Data. The Management Dictionary covers definitions and overview of over 7000 business concepts from 6 categories.

Share this Page on: