Social Classes

Posted in Marketing and Strategy Terms, Total Reads: 3845

Definition: Social Classes

Social class can be defined as a hierarchy in which the people are divided in different classes or groups on the basis of social status, esteem and prestige.

This segmentation is done by marketers for targeting them for their product. Different classes of the society includes:

  1. Upper class.
  2. Middle class.
  3. Working class.
  4. Lower class.

For example: Maruti Suzuki in India can segment the indian society into these segments and have car offerings for all segments.

  1. Upper class: Grand Vitara, Kizashi.
  2. Middle class: SX4, Swift Dzire.
  3. Working class: Omni.
  4. Lower class. Alto, 800


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