Posted in Marketing and Strategy Terms, Total Reads: 1198
Definition: Department Store
Department Store is a retail outlet that sells variety of products of consumer use under the same roof. It offers products in various categories like FMCG, food, clothing, accessories etc. organised in various departments in the same store.
Also, it offers products at various price points and of various companies. Hence, such stores become a one stop shop for all the needs of a consumer, providing them all the products in a wide variety to choose from.
The concept of department stores has now been widely accepted across many countries.