Pettigrew and Whipp discussed about the dimensions of change in their book, ‘Managing change for competitive success. They distinguished the three basic factors given below:
- Content: This determines the objectives and goals of the strategy
- Process: It determines the implementation of a strategy
- Context: It determines the environment, both external and internal, where the strategy operates
They proposed that interaction between the following five change factors, helps in managing the change effectively.
- Environmental assessment: Monitoring the internal and external environment helps in managing the change effectively
- Human resources as assets / liabilities: Employees plays a central role in organisation
- Linking strategic and operational change: The strategic change plan should be linked to operational plan also
- Leading the change
- Overall coherence: The change strategy should be coherent with the vision, mission and goals of the company
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