Parenting Advantage Goold Campbell

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Definition: Parenting Advantage Goold Campbell

It is framework which describes how a parent company can create value. The company should add value to its business unit as well as its customers and also any of its potential parents. This is called parenting advantage.

There are 4 types of parental value creation: -

  • Standalone influence: - here each subsidiary is treated as a separate profit centre. That is dividing it into SBUs
  • Central functions and services : -providing managerial and administrative services to the business
  • Corporate development: - by portfolio management
  • Linkage influence: - by improved co-operation

 

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