Posted in Marketing and Strategy Terms, Total Reads: 1447

Definition: Packaging

Packaging is anything used to contain, protect, handle, deliver or present raw materials and processed goods. It includes items such as:

  • boxes
  • pallets
  • crates
  • labels
  • containers
  • tubes and cores
  • bags and sacks
  • tape and other materials

Uses of packaging:-

  • to  attract attention,
  • assist in promotion of the product
  • provide machine identification through barcodes
  • impart essential or additional information such as the nutritious details of the biscuits on its cover
  • And help in preservation and utilization

Indian Institute of Packaging gives different educational courses in packaging.

Example: - Almost every item is packaged before selling may it be biscuits, chocolates, milk etc. Tetrapak is one of the major packagers across the world.


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