Packaging

Posted in Marketing and Strategy Terms, Total Reads: 2409
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Definition: Packaging

Packaging is anything used to contain, protect, handle, deliver or present raw materials and processed goods. It includes items such as:

  • boxes
  • pallets
  • crates
  • labels
  • containers
  • tubes and cores
  • bags and sacks
  • tape and other materials

Uses of packaging:-

  • to  attract attention,
  • assist in promotion of the product
  • provide machine identification through barcodes
  • impart essential or additional information such as the nutritious details of the biscuits on its cover
  • And help in preservation and utilization

Indian Institute of Packaging gives different educational courses in packaging.

Example: - Almost every item is packaged before selling may it be biscuits, chocolates, milk etc. Tetrapak is one of the major packagers across the world.

Browse the definition and meaning of more terms similar to Packaging. The Management Dictionary covers over 7000 business concepts from 6 categories.

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